Hamleys

Case Study

The oldest and largest toy shop in the world and one of the world's best-known retailers of toys.

Hamleys store

About Hamleys

Hamleys is the oldest and largest toy shop in the world and one of the world's best-known retailers of toys.

Founded by William Hamley as "Noah's Ark" in High Holborn, Linodon, in 1760, it moved to its current site on Regent Street in 1881.

The Task and Requirements

Working with Propability we supplied programmable LEDs alongside the control software and programming to drive them as part of the Star Wars display in Hamleys flagship London store.

The Solution

We liaised with the client to come up with a programme that reflected their requirments and we were able to turn this around within a couple of days for a project that was incredibly time sensitive.

The Result

The end result looked fantastic, with the clients increidble prop designs incorporating our digital lights to create a true Star Wars experience.

What we Used

We used digital LED strips that allowed for each individual LED to be programmed to creat chase sequences and all manner of movement.