New Look

Case Study

A festive solution for a large, high street fashion retailer.

New Look store

About New Look

New Look is a global fashion retailer founded in 1969 with a chain of high street shops right across the country.

The Task & Requirements

After a number of prototypes and design changes, working with SFD we helped to deliver New Look’s 2016 Christmas display on a tight lead time in the run up to the big day.

The Solution

We supplied illuminated Halos that sat within prefabricated (free issued) metal grips above the mannequin heads alongside a series of chasing neon flex around the walls and floor. As part of the project we had to customise and then in the end create a completely new 300 degree lightout put neon flex that was used in the Halos.

The Result

This scheme was rolled out across 300+ stores and we were able to rapidly respond to the changing store estate and window dimensions without delay to the clients schedule.

What we used

A mixture of off the shelf Neon flex supplied in pre cut lengths with the appropriate custom tails and power supplies alongside a custom designed 300 degree neon flex that was used to illuminate the Halos.

New Look store