Studio Xag work on projects ranging from show-stopping bespoke installations to concept shop-fits and global window roll-outs.
Founded in 2009 by Xavier Sheriff and Gemma Ruse, the XAG team specialises in art direction, design and fabrication for retail environments. With projects ranging from show-stopping bespoke installations to concept shop-fits and global window roll-outs, StudioXAG take pride in executing work to the highest standard with a keen eye for the small details.
The Task & Requirements
Working with Studio Xag, we were able to bring the colours of Havianas to life in their retail display using a combination of our LED profiles, tapes and custom light filters. We supplied a range of custom lighting tubes with custom filters applied to match the RAL colours of the brand. Studio Xag then installed the lighting tubes into the unit they had built.
We were able to produce the lighting tubes in series so they could be daisy chained together, minimising the amount of cabling and reducing the call on plug sockets. When installing so many lighting tubes in a display like this the key was minimising the amount of cabling required and overcoming the constant challenge of a lack of power points.
The light tubes we used were made up from our waterproof 360 degree LED channel that proved hugely successful in 2017 and was implemented on a number of projects. Offering near 360-degree light output and with the ability to customise colour, brightness, and supply a spotless bar of light, it has been perfect for use in retail environments.
What We Used
We were able to use custom RAL matched Lee Filters which are able to deliver a 360 degree lit tube which was installed on the display itself.